IoT

Brands That Enter Intimate Areas of Our Lives Need to Behave Like Good Roommates

Brands That Enter Intimate Areas of Our Lives Need to Behave Like Good Roommates

By: Daniel Moneta, CMO & VP Corporate Development, MMB Networks // Board Member and Marketing Working Group Chair, Zigbee Alliance

The smart home offers brands the kind of relationship with consumers that was impossible just a few years ago — but it’s one that comes with new responsibilities. Our company helps brands integrate IoT technologies, and yet our first conversation with clients usually isn’t about wireless standards. It’s about whether they’re ready to ‘move in’ with their customers.