By: Daniel Moneta, CMO & VP Corporate Development, MMB Networks // Board Member and Marketing Working Group Chair, Zigbee Alliance
Earlier this year, the Zigbee Alliance launched the Certification Transfer Program. This program enables both member companies and, for the first time, non-member companies to market and sell Certified Products from a different member company while maintaining that product’s certified status under their own brand. The team here at MMB Networks is excited for what this new program is poised to accomplish for the industry, and our customers.
The program includes the flexibility to make reasonable modifications to the product such as designing a new enclosure, changing product packaging, or altering the user interface. This means that a single member’s Certified Product can be redesigned and remarketed to meet the needs of many different users, aesthetics, or price points.
Creating innovation in the interoperability space is what gets our team out of bed in the morning. So, needless to say, we’re already looking for opportunities to leverage this program to the fullest.